This is actually a pretty old commercial, I remember seeing it almost three years ago.
The first time I saw it I was blown away. My Super Sister works for some ad company in NYC. So I do take a special interest in the ads I see. She can attest to the fact that I will randomly call her up and complain about stupid commercials. It's a way for me to vent.
That commercial is, simply, the best advertisement to which I've ever been exposed. All this time later and I'm still left speechless by it. The look of awe on the children's faces as they "hear" the photographs, and the buildup to where, after the tour guide says "Keep me. Protect me. Share me. And I will live forever." and then it pans to the old man who is just standing there looking at a picture of a woman while the music builds is... perfect.
Shut-up and stop laughing you bastards!
It's like they took the emotions from the scene where Kevin Costner asks if his dad wants to have a catch and boiled it down into a commercial form. Damn you and your emotional manipulation whatever agency made this.