Wednesday, October 11, 2006

Army Strong

It seems I'm the latest in the recruiter-blog world to comment on the new slogan. While "An Army of One" never appealed to me at any level, "Army Strong" while short and simple strikes me as almost overly simple. Almost a "fire bad" level of simple. Far be it of me to question the result of a $1,000,000,000 contract with an ad company, and it's not like I can think of anything better. However, where "Army of One" kicked off with the commercial of some specialist running in the opposite direction from the other troops talking about what an individual he was, the "Army Strong" campaign kicks off with a really good video.

The video seems inspired by the "motivating" videos which I've usually seen shown during Army graduation ceremonies. Usually montages set to "Proud to be an American" or "American Soldier". However rather than paying royalties to Toby Keith, Lee Greenwood, or Daryl Worley, the new video uses it's own intense instrumental piece. I have no idea what the name of the piece is, or who performs it, but it's very ochestral and it works for me. It sounds like the opening to some blockbuster Hollywood war movie.

Aside from the score I was very, very, very glad to read this in the video:
There is nothing on this green Earth that is stronger than the US Army because there is nothing on this green Earth that is stronger than a US Army Soldier.
The Army, in my opinion, has done a less than stellar job in showcasing how powerful and elite it is to be a Soldier. With that sentance I've been given hope that maybe the next commercial won't include some kid smarting off to his mom about college money or some other kid being an obnoxious prick to his new co-workers.

November 9th will mark the official start of the "Army Strong" campaign. Maybe they'll release some cool logos which will be added to my regal, purple background.


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